Dramatists -- Juvenile fiction; Radio acting -- Juvenile fiction; Radio broadcasting -- Juvenile fiction
“A small stop,” said Tony. “If we have a show coming up, we become a big
stop.”
“That 4:15 spot—Dennis is cutting a platter.”
“That’s off, Joe. He’s filling with studio music.”
So Mander would not be called in. Why, Joe wondered as he walked toward
the bus line, should the thought of Mander stay with him? He’d handed
out money to show people before. And as for Pop, he was probably all wet
on that. Hadn’t Tony said the show was clicking? Pop, reading with him,
had sounded swell; Pop coming out of a speaker sounded corny. Perhaps
there was no difference at all. Perhaps you merely heard the same
performance from different angles.
As the days passed, the range of Tony Vaux’s activities amazed him. The
booming, jovial producer had a Thursday night quiz show, _Time To
Remember_, a Sunday night musical-variety with guest stars, _Bush-League
Larry_ three times a week, and the _Sue Davis_ five-a-week which had to
be watched. And then there were agency clients who might go on the air
if they could find the right show, and clients the agency thought should
go on the air—and the spot announcements. This week there were
seventy-eight spots. A girl sat before a radio in a small room off
Tony’s office and checked a sheet as she tuned from station to station
and caught the spots. “Worth, the House of Watches, brings you the
correct time. It is now—” or it might be “Young’s, where your foot
always meets a friendly shoe—” The skill with which these spots were
shuffled, juggled, spaced through the day was almost uncanny. But it all
took care, and thought, and time, which was another reason why Tony was
limited on how much he could give a show.
“How’s the job going?” Tom Carlin asked.
“I like it,” said Joe. To-morrow they’d be playing platters for three
different clients. Tony Vaux called it “trotting out the drama.”
It was mad, this business of trotting out the drama—as mad and as
unpredictable as a Vic Wylie rehearsal. Perhaps the client wanted
comedy, and you played him every comedy platter you had. Then he decided
he didn’t want comedy after all: how about romance and heart throb? Or
perhaps you took out a forgotten turkey that had been gathering dust for
two years, and the client became rapt. That didn’t mean the show was
sold. For every show sold you had thirty you figured would sell, or
hoped would sell, or slowly gave up hope of selling. Sometimes a client
heard a platter and brought back officials of his company and kept
bringing them back. Finally he’d go out shouting a rave, and you’d think
the show was a sure sell for to-morrow morning—and that was the last you
ever heard about it. And sometimes a client heard a platter, and liked
it, and bought it. Actually bought it at once.
That’s what happened with the soap manufacturer. He heard three platters
and the third was _Poisoned Fangs_. Next day he returned with a
delegation, and the platter was played four times. The following morning
the contract was signed.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account