And that the generality of men are accustomed to apply the term to
denominate those who do give such things to themselves is quite plain:
suppose, for instance, that a man were anxious to do, more than other
men, acts of justice, or self-mastery, or any other virtuous acts, and,
in general, were to secure to himself that which is abstractedly noble
and honourable, no one would call him Self-loving, nor blame him.
Yet might such an one be judged to be more truly Self-loving: certainly
he gives to himself the things which are most noble and most good, and
gratifies that Principle of his nature which is most rightfully
authoritative, and obeys it in everything: and just as that which
possesses the highest authority is thought to constitute a Community or
any other system, so also in the case of Man: and so he is most truly
Self-loving who loves and gratifies this Principle.
Again, men are said to have, or to fail of having, self-control,
according as the Intellect controls or not, it being plainly implied
thereby that this Principle constitutes each individual; and people are
thought to have done of themselves, and voluntarily, those things
specially which are done with Reason.
It is plain, therefore, that this Principle does, either entirely or
specially constitute the individual man, and that the good man
specially loves this. For this reason then he must be specially
Self-loving, in a kind other than that which is reproached, and as far
superior to it as living in accordance with Reason is to living at the
beck and call of passion, and aiming at the truly noble to aiming at
apparent advantage.
Now all approve and commend those who are eminently earnest about
honourable actions, and if all would vie with one another in respect of
the καλὸν, and be intent upon doing what is most truly noble and
honourable, society at large would have all that is proper while each
individual in particular would have the greatest of goods, Virtue being
assumed to be such.
And so the good man ought to be Self-loving: because by doing what is
noble he will have advantage himself and will do good to others: but
the bad man ought not to be, because he will harm himself and his
neighbours by following low and evil passions. In the case of the bad
man, what he ought to do and what he does are at variance, but the good
man does what he ought to do, because all Intellect chooses what is
best for itself and the good man puts himself under the direction of
Intellect.