The specific subject of this volume is newspaper writing. The author has himself had enough experience in practical newspaper work to appreciate the difficulties and to respect the achievements of the journalist. He knows that editors must print what people will buy. It seems probable, therefore, that instruction in the elementary principles of newspaper writing, in addition to producing good academic results, may lead pupils to read the papers critically, to discriminate between the good and the bad, and to demand a better quality of journalism than it is now possible for editors to offer. If this happens, the papers will improve. The aim of this book is therefore social as well as academic. It is also vocational. Some of the boys and girls who study it will learn from its pages the elements of the arts of proof-reading and reporting well enough to begin, by virtue of the skill thus acquired, to earn their bread and butter. For the chapters on advertising I am indebted to Mr. Karl Murchey, of the Cass Technical High School of Detroit, Michigan. Mr. John V. Brennan, Miss Grace Albert, and Miss Eva Kinney, of the Detroit Northwestern High School, have rendered me invaluable help by suggestions, by proof-reading, and by trying out the exercises in their classes. Mr. C. C. Certain, of Birmingham, Alabama, and Mr. E. H. Kemper McComb, of the Technical High School, Indianapolis, by hints based on their own wide experience and ripe scholarship, have enabled me to avoid numerous pitfalls. My thanks are due also to Mr. Francis W. Daire, of the _Newark News_, and Mr. C. B. Nicolson, of the _Detroit Free Press_, who have given me the benefit of their experience as practical newspaper men. Above all, I am indebted to my friend, Mr. Henry P. Hetherington, of the _Detroit Journal_, whose untimely death in June, 1914, deprived me of a never-failing source of wisdom and a critic to whose ripe judgment I owe more than I know how to describe. E. L. M. CONTENTS