Practical English Composition: Book II.: For the Second Year of the High School — John Stuart Mill — John Shaqi
Practical English Composition: Book II.: For the Second Year of the High School
John Stuart Mill · en
The object of this book is to teach high-school boys and girls how to
write plain newspaper English. Next to letter-writing, this is at once
the simplest and the most practical form of composition. The pupil who
does preëminently well the work outlined in this volume may become a
proof-reader, a reporter, an editor, or even a journalist. In other
words, the student of this book is working on a practical
bread-and-butter proposition. He must remember, however, that the
lessons it contains are elementary. They are only a beginning. And even
this beginning can be made only by the most strenuous and persistent
exertions. English is not an easy subject. It is the hardest subject in
the curriculum. To succeed in English three things are required: (1)
Work; (2) _Work_; (3) WORK.
II. The Newspaper
The modern city newspaper is a complicated machine. At its head is
usually a general manager, who may be one of its owners. Directly
responsible to him are the business manager, the superintendent of the
mechanical department, and the managing editor.
The business manager has under him three sub-departments: (1)
Advertising; (2) Circulation; (3) Auditing. To the first of these is
entrusted the duty of taking care of those small advertisements which,
owing to the fact that each occupies only a line or two, are called
"liners"; the management of a corps of solicitors; and the maintenance
of amicable relations with the business men of the community. The
circulation department includes not only the management of local and
foreign circulation, but also the collection of money from subscribers,
dealers, and newsboys. The auditor keeps the books, has charge of the
cash, and manages the payroll.
The superintendent of the mechanical department has three subordinates.
These are the foreman of the composing-room, the foreman of the
pressroom, and the foreman of the stereotyping-room. Each, of course,
always has several assistants and often many.
The managing editor has charge of the collection and distribution of
news. He has no routine duties, but is responsible for the conduct of
his subordinates, for the character of the paper, and for its success as
a business enterprise. The relation of the paper to the public is in his
keeping. Not infrequently he has serious differences of opinion with the
business manager, especially when he publishes news which does not
please important advertisers. Among his chief occupations are devising
methods of getting news and avoiding libel suits. The subordinates who
report directly to him are the writers of special columns, the
cartoonists, the editorial writers, the editor of the Sunday paper, and
the assistant managing editor, or news editor. It is with the latter and
his staff that we are at present chiefly concerned.