The representatives of the people can not keep the people's autocracy for them unless they keep in touch with the people--that is, unless they advertise to the people and the people feel that they can advertise to them. In an autocracy the autocracy of the ruler is based on forcing people's attention. In a democracy the autocracy is based on touching men's imaginations, on making people want to fall into line in the right order. If the Kaiser had done this in Germany, Germany would have been the greatest democracy in the world and the greatest nation. If the Kaiser had had the power and genius for advertising of the modern kind, if he had had the power of making people want things in distinction from making them meek and making them take them whether they wanted them or not, he would have invented and set up a working model for America. Obviously, the more the people desire to form in line the better and more successful all the people in the line will be in getting what they want at the window. The more autocracy people know enough to give their representatives, the better democracy works. In the last analysis the fate of democracy in modern life turns on having autocrats on probation--autocrats selected for their positions by advertising, and kept in position as autocrats as long as they can advertise to the people and as long as the people feel that they can advertise to them. IX II--THE RIGHT TO BE WAITED ON Democracy is a form of government in which the people are supposed to be waited on in the way kings are, and in which the people arrange to have things done for them so that they won't have to hold up their work and take the time off to do them themselves. * * * * * Three Rights to Be Waited on 1. Skilled labor has the right to be waited on by skilled capital. Skilled labor, being preoccupied as it naturally is by its highly specialized knowledge and skill, can not take the time off to do for itself what skilled capital could do in providing work, and providing markets for skilled labor. It cannot, on the other hand, take the time off to understand skilled capital and what it is doing in detail. Even if it could take the time off, and if five thousand hands in a factory all devoted themselves all day to understanding the work the Office is doing, the five thousand would make poor work of understanding. Arrangements have got to be made in one way or another for skilled labor's trusting the Office, for its feeling that the autocracy it intrusts to the Office is being used fairly in its interest. The first and most important skill of skilled capital, of course, is its skill in doing for its employees and for its customers what it is supposed to do.