True and sincere skilled capital and true and sincere skilled labor cannot keep on doing what they try to do as long as the supposedly skilled consumers they have a right to, back away from their job and lazily and foolishly buy and sell in the markets in such a way as to reward capital for doing wrong to labor, or labor for doing wrong to capital. In other words, the second function of the skilled consumers after telling skilled capital and labor what they want to eat and wear, is to make arrangements to advertise to capital and labor and to have capital and labor advertise to them, so that they can be skilled in knowing how to help them work together, and skilled in buying in such a way as to help in making capital and labor more skilled instead of less in dealing with themselves and one another and with the people. I have summed up the three Rights to Be Waited On. All of these rights turn on skilled advertising and on the science of being believed in, the science of being allowed to be autocrats, the science of being allowed by the people to make their democracy work. I would like to illustrate this in the next chapter. X III--THE RIGHT TO WHISPER The employees in the stockyards in ---- have been trying to get the attention of Mr. John Doe, the young man who inherited the business, to the fact that the least a family can live on now is $1388 a year. Mr. Doe, who has never tried being bitterly poor and whose attention can not be got to what can be done in a year for a wife and five children with $1388 until he tries it, is rather discouraging to deal with. There is no known way of getting him to try it, and in the meantime he thinks he knows without trying, and he thinks his attention is got when it is not. He tells the workmen that two pairs of shoes ought to last a child a year--and goes home in his limousine. That is the end of it. It ought not to be the end of it. Who can get Mr. Doe's attention? Why is it that Mr. Doe's employees do not succeed in getting Mr. Doe's attention? Why is it that Mr. Doe has so little difficulty in getting theirs? Why is it that Mr. Doe's employees, when he speaks of the two pairs of shoes a year, hang on his words? Because Mr. John Doe is their employer. Who are the people whose words Mr. Doe would hang on and would be obliged to hang on? Mr. Doe's employers. Who are Mr. Doe's employers? All the people in America who eat meat. Of course if one had just come from Mars yesterday and was looking about studying things, the first thing one would ask would be, Why do not the people in America who eat meat, and who keep on Mr. Doe in his position, at once mention to him that they wish him to look into the matter of the two pairs of shoes a year? Because the People Who Eat Meat--Mr. Doe's employers--have no way of mentioning it to Mr. Doe. If the People Who Eat Meat would but barely whisper to Mr. Doe it would get his attention as much as a whole year's shouting would from his workmen.