The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signs — John Stuart Mill — John Shaqi
The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signs
John Stuart Mill · en
CHAPTER IX.
ASTRONOMICAL SIGNS 148
CHAPTER X.
MISCELLANEOUS SIGNS 153
GLOSSARY OF HERALDIC TERMS USED 176
INDEX TO NAMES OF SIGNS, &C. 177
[Illustration] The Trade Signs of Essex.
CHAPTER I.
_INTRODUCTION._
“The county god, ...
Whose blazing wyvern weather-cocked the spire,
Stood from his walls, and winged his entry-gates,
And swang besides on many a windy sign.”
TENNYSON: _Aylmer’s Field_.
The use of signs as a means of distinguishing different houses of
business, is a custom which has come down to us from times of great
antiquity. Nevertheless, it is not at all difficult to discover the
reasons which first led to their being employed. In days when only an
infinitesimally small proportion of the population could read, it would
obviously have been absurd for a tradesman to have inscribed above his
door his name and occupation, or the number of his house, as is now
done. Such inscriptions as “Sutton & Sons, Seedsmen,” or “Pears & Co.,
Soapmakers,” would then have been quite useless as a means of
distinguishing the particular houses that bore them; but, if each dealer
displayed conspicuously before his place of business a painted
representation of the wares he sold, the arms of the Trade-Guild to
which he belonged, or those of his landlord or patron, or some other
device by which his house might be known, there would be little
probability of mistake. If the sign thus displayed indicated the nature
of the wares sold within, it would answer a double purpose. Signs, too,
would be especially useful in distinguishing different establishments
in times when many members of the same craft resided, as they used
formerly to do, in one street or district. Although this habit has now
largely disappeared in England, in the cities of the East each trade is
still chiefly confined to its own special quarter.