“It means joining a thing at par,” replied Arthur sadly. “Oh, yes! I’m
getting into the swing of the thing. Perhaps I may know what contango
means before another week has gone by.”
“I should dearly like to know what contango means,” said Amber
sympathetically. It was her sympathetic manner that made a word or two
from her change the whole course of certain young lives--for a time. “I
was asking you about your prospects, Mr. Bateman,” she added, turning to
the latest addition to her circle. “I do hope that you are making your
way.”
“Making my way?” said he gravely, and then he gave a little laugh--a
cautious little laugh, as of feeling his way to ascertain how far he
might safely go in the direction of hilarity. “Making my--oh, yes; I
can’t complain. I see a great future for my business if it is developed
on the right lines, and if too many adventurers do not take it up.”
“It requires too much imagination to turn out a success in everybody’s
hands,” said Amber.
“Imagination,” said he. “My dear Miss Amber, it requires nothing but
imagination. In these days advertising is the greatest power that
exists. It is, counting all its branches, the most important British
industry. There’s nothing that cannot be accomplished by discreet
advertising.”
“You can sell a soap by it at any rate,” said Lady Severn.
“Oh, soap selling and pill selling are too easy to need any of the more
delicate methods,” said Mr. Bateman. “Everybody--nearly everybody--wants
soap and no one can live without medicine--some people live on nothing
else. Of course I don’t trouble myself over the rough and tumble
advertising of drugs. As I told you last week I intend to proceed on a
higher plane. I leave posters and sandwich men and other antediluvian
methods for others. I am determined never to forget that I am an artist
and that I was once in a cavalry regiment.”
“Have you struck out anything new since you told us of your scheme for
pushing things on by holding them up to ridicule?” asked Amber.
“Oh, you allude to what I did for the Technical School of Literature.
You know, of course, that I only got that ridiculed into notice because
of the interest you took in it, Miss Amber. But I’ve undertaken to see a
young chap into Parliament by the same means. He is really such a
foolish young man I believe that nothing could keep him out of
Parliament in the long run; but he wants to get in at the next General
Election, so we haven’t much time to spare. I got him to make a
Vegetarian Speech a fortnight ago, and then I arranged with a number of
excellent newspapers to ridicule all that he had said. They are at it
to-day, all over the country.”
“His name is Thornleigh and he said that no one could wear leather boots
and remain a Christian,” cried Amber.