“Ladies? ladies? oh, no, Mr. Bateman, I am sure we should never suppose
that they were ladies,” said Lady Severn.
“They are not,” said Mr. Bateman. “Only a few days ago an honest but
obscure tradesman placed himself in my hands. The fact is that he has
laid in an absurdly large stock of High Church literature as well as
ornaments, and he cannot get rid of them. The stupid man has not acumen
enough to perceive that all he has got to do in order to get his name
into every paper in the Kingdom, with a portrait in the Weeklies and
a stereo-block in the Evening editions, is to disturb a Low Church
congregation, and insist on being prosecuted as a brawler. If he
succeeds in getting prosecuted into popularity he may double his already
large stock and yet be certain of getting rid of it all within a week of
his first appearance at the Police Court.”
“You are certainly making an art of the business, Mr. Bateman,” said
Amber. “I had no idea when I suggested to you the possibilities of an
advertising agency that you would develop it to such an extent.”
“Nor had I, Miss Amber. But I have really only reported progress to you
in a few of the cases I have now before me. I have said nothing about
the lady manicurist to whom I am giving a show by means of an action
for libel; nor have I told you of the tooth paste to which I am going to
give a start through the legitimate agency of a breach of promise
case. The falling out between the two litigants--whom I may mention
incidentally----”
“Dentally,” suggested Mr. Galmyn in a low tone.
“I beg your pardon. Oh, yes, of course. Well, dentally--to be sure,
it’s a tooth paste--yes, and incidentally, are the proprietors of the
article--their difference arose not upon the actual merits of the tooth
paste, for every love letter that will be read in court will contain a
handsome acknowledgment of the fact that the article is superior to any
in the market--no, the misunderstanding arose through--as the counsel
for the defence will allege--the lady’s head having been completely
turned by the compliments which she received from her friends upon the
marvellous change in her appearance since she was induced to use the
_Tivoli Toothicum_, the new preparation for the teeth and gums. Oh,
believe me, the ordinary system of advertising is obsolete. By the way,
I wonder if you know any one who is acquainted with a young Australian
lately come to London. His name is Mr. Winwood--Pierce Winwood.”
“Why, Guy Overton was talking to us to-day about this very person,” said
Amber. “Is it possible that he has placed himself in your hands, Mr.
Bateman?”