A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
with posting.
Yet, in the days of which we have just been speaking, the man of paste
considered himself a very important personage; and it is not so very
long since one individual published himself under the style and title of
“Champion Billposter,” and as such defied all comers. It was for some
time doubtful whether his claims depended upon his ability to beat and
thrash all rivals at fisticuffs, whether he was able to stick more bills
in a given time than any other man, or whether he had a larger and more
important connection than usually fell to the poster’s lot; in fact, the
question has never been settled, for exception having been taken to his
assumption of the title of champion from any point of view, and
reference having been made to the editors of sporting papers, the
ambitious one gracefully withdrew his pretensions, and the matter
subsided. A generation ago one of the most popular songs of the day
commenced something like this--
“I’m Sammy Slap the billsticker, and you must all agree, sirs,
I sticks to business like a trump while business sticks to me, sirs.
There’s some folks calls me plasterer, but they deserve a banging,
Cause yer see, genteelly speaking, that my trade is paperhanging.
With my paste, paste, paste!
All the world is puffing,
So I’ll paste, paste, paste!”
[Illustration: AN OLD BILL-STATION.]
The advent of advertisement contractors, who purchased the right,
exclusive and absolute, to stick bills on a hoarding, considerably
narrowed the avocations of what might almost have been called the
predatory billsticker. For a long time the fight was fierce and often;
as soon as an “advertisement station” had been finished off, its bills
and announcements being all regulated with mathematical precision, a
cloud of skirmishers, armed to the teeth with bills, pots, and brushes,
would convert, in a few minutes, the orderly arrangements of the
contractor to a perfect chaos. But time, which rights all things, aided
in the present instance by a few magisterial decisions, and by an
unlooked-for and unaccountable alacrity on the part of the police, set
these matters straight; and now it is hard to find an enclosure in
London the hoarding of which is not notified as being the “advertisement
station” of some contractor or other who would blush to be called
billsticker. In the suburbs the flying brigade is still to be found hard
at work, but daily its campaigning ground becomes more limited, and
gradually these Bashi-Bazouks of billsticking are becoming absorbed into
the regular ranks of the agents’ standing corps.
Public-domain text, read in full here on John Shaqi.
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