According to a survey for Online MSNBC in February 1998, the
internet - as a new medium - was well liked, matching and
sometimes surpassing other media. Merrill Brown, editor-in-
chief of Online MSNBC, wrote in Internet Wire of February 1998:
"The internet news usage behavior pattern is shaping up similar
to broadcast television in terms of weekday use, and is used
more than cable television, newspapers and magazines during
that same period of time. Additionally, on Saturdays, the
internet is used more than broadcast television, radio or
newspapers, and on a weekly basis has nearly the same hours of
use as newspapers." People were spending 2.4 hours per week
reading magazines, 3.5 hours surfing the web, 3.6 hours reading
newspapers, 4.5 hours listening the radio, 5 hours watching
cable TV, and 5.7 hours watching broadcast TV.
Jean-Pierre Cloutier was the editor of "Chroniques de Cybérie",
a weekly French-language online report of internet news. When
interviewed in fall 1997 by François Lemelin, chief-editor of
"L'Album", a magazine from Club Macintosh of Quebec, he
expressed his views about the internet as a medium: "I think
the medium is going to continue being essential, and then give
birth to original, precise, specific services, by which time we
will have found an economic model of viability. For information
cybermedia like "Chroniques de Cybérie" as well as for info-
services, community and online public services, electronic
commerce, distance learning, the post-modern policy which is
going to change the elected representatives / principals, in
fact, everything is coming around. (...) Concerning the
relationship with other media, I think we need to look
backwards. Contrary to the words of alarmists in previous
times, radio didn't kill music or the entertainment industry
any more than the cinema did. Television didn't kill radio or
cinema. Nor did home videos. When a new medium arrives, it
makes some room for itself, the others adjust, there is a
transition period, then a 'convergence'. What is different with
the internet is the interactive dimension of the medium and its
possible impact. We are still thinking about that, we are
watching to see what happens.
Also, as a medium, the net allows the emergence of new concepts
in the field of communication, and on the human level, too -
even for non-connected people. I remember when McLuhan arrived,
at the end of the sixties, with his concept of 'global village'
basing itself on television and telephone, and he was
predicting data exchange between computers. There were people,
in Africa, without television and telephone, who read and
understood McLuhan. And McLuhan changed things in their vision
of the world. The internet has the same effect. It gives rise
to some thinking on communication, private life, freedom of
expression, the values we are attached to, and those we are
ready to get rid of, and it is this effect which makes it such
a powerful, important medium."
Public-domain text, read in full here on John Shaqi.
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