Agricultural pricesWallace, Henry A. (Henry Agard)
Science
Agricultural prices
Wallace, Henry A. (Henry Agard)
Agriculture -- Statistics; Farm produce; Prices
But is it not almost equally true to say that “price” makes the “supply
and demand”? Is it not possible to set a price which, as can be
demonstrated mathematically, is out of line with the present supply and
demand, and thru this price to create new and unexpected
supply-and-demand conditions?
It is conceivable, for example, that oleomargarine might be sold for
several years at a price below that warranted by supply and demand and
equally below a price warranted by cost of production. It is conceivable
that the abnormally low price, without reducing the supply, would
increase the demand and result in the formation of the oleomargarine
habit among millions of people. And it is equally conceivable that later
on the price of oleomargarine might be increased more nearly to a parity
with butter, and that the oleomargarine eating public might continue the
oleomargarine, even tho it was underselling butter by only 10 cents a
pound, instead of the 15 cents a pound differential which was existing
when the habit was formed.
A low price may be used to create a demand, which will continue even
after the low price no longer exists. In like manner, a low price may be
used to curtail the supply of the competing article. In the
illustration, an artificially low price for oleomargarine might reduce
the demand for butter, thereby reducing the supply, and increase the
demand for oleomargarine, and this situation of a reduced supply of
butter and an increased supply of oleomargarine might continue, even tho
the price of oleomargarine were later raised to its customary
relationship with butter. Price may act as a cause and “supply and
demand” may be a result.
In open, competitive markets, “supply and demand” generally comes first
and price follows after. Before the war, for instance, the dominating
factor in the corn market was the supply of corn, and during the months
of July and August, when the new corn crop was being made, the price of
corn varied with almost mathematical accuracy with the rainfall and
temperature which were making the new corn crop. The demand for corn was
a fairly constant factor. The supply of corn was the price-making force.
Public-domain text, read in full here on John Shaqi.
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