Public opinion; Public relations; Publicity; Social psychology
On every side of American life, whether political, industrial, social,
religious or scientific, the increasing pressure of public judgment has
made itself felt. Generally speaking, the relationship and interaction
of the public and any movement is rather obvious. The charitable
society which depends upon voluntary contributions for its support
has a clear and direct interest in being favorably represented before
the public. In the same way, the great corporation which is in danger
of having its profits taxed away or its sales fall off or its freedom
impeded by legislative action must have recourse to the public to
combat successfully these menaces. Behind these obvious phenomena,
however, lie three recent tendencies of fundamental importance; first,
the tendency of small organizations to aggregate into groups of such
size and importance that the public tends to regard them as semi-public
services; second, the increased readiness of the public, due to the
spread of literacy and democratic forms of government, to feel that it
is entitled to its voice in the conduct of these large aggregations,
political, capitalist or labor, or whatever they may be; third, the
keen competition for public favor due to modern methods of “selling.”
An example of the first tendency--that is, the tendency toward an
increased public interest in industrial activity, because of the
increasing social importance of industrial aggregations--may be found
in an article on “The Critic and the Law” by Richard Washburn Child,
published in the _Atlantic Monthly_ for May, 1906.
Mr. Child discusses in that article the right of the critic to say
uncomplimentary things about matters of public interest. He points
out the legal basis for the right to criticize plays and novels. Then
he adds, “A vastly more important and interesting theory, and one
which must arise from the present state and tendency of industrial
conditions, is whether the acts of men in commercial activity may
ever become so prominent and so far reaching in their effect that
they compel a universal public interest and that public comment is
impliedly invited by reason of their conspicuous and semi-public
nature. It may be said that at no time have private industries become
of such startling interest to the community at large as at present
in the United States.” How far present-day tendencies have borne out
Mr. Child’s expectation of a growing and accepted public interest in
important industrial enterprises, the reader can judge for himself.
Public-domain text, read in full here on John Shaqi.
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