Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
=27. Store Plans.= The subject of store plans is one of utmost
importance to the merchant. His success is influenced to a great
extent by the first impression received by the prospective customer.
If that impression is favorable, if he is greeted by an orderly, well
arranged store, if his comfort and convenience have been considered,
the customer will return and give to the store at least a part of his
patronage.
The old-fashioned general store, in which all sorts of merchandise was
sold, offered little to commend in respect to orderly arrangement. As
a rule, the goods were jumbled together in a confused mass with no
thought of segregating them in departments. Yet this country store,
found in every hamlet, was the forerunner of the department store of
today.
[Illustration: Fig. 10. Floor Plan of a Modern Administrative Building]
The advent of the department store was a case of adapting the
merchandising methods of the country village to the needs of the city.
A miscellaneous stock of merchandise, greater in size but similar in
character to the country store stock, was gathered in one big store
and subdivided into departments. To compete with one-line stores,
stocks must be equal in volume, which meant that the department store
must carry as large a stock of clothing or of shoes as the exclusive
clothing and shoe stores. The stocks must be as complete and as well
displayed; each department must be a fully stocked store, prepared to
meet the usual demands of a store of that character.
The department store of today is a model of systematic arrangement.
Not only are the goods grouped in departments, but the departments are
logically grouped and located to suit the convenience of the customers.
If one wishes to buy house furnishings, hardware, or dishes, he will
probably find them in adjoining departments.
But the departmental idea is by no means confined to the recognized
department store; it is a feature of every well regulated store
dealing in exclusive lines. Stocks of shoes, hardware, clothing, and
furnishings are all divided and the classes segregated by departments.
The departments themselves are subdivided. Goods are classified, and
each class placed in special compartments. Goods most frequently called
for are near at hand on shelves where they can be easily reached. Top
shelves, space under counters, and other inaccessible corners are
reserved for goods called for less frequently.
THE COMMITTEE SYSTEM
=28.= We have already referred to the necessity of coöperation in every
successful organization. We do not wish to be understood as advancing
this idea of coöperation for the benefit only of executive officers
and heads of departments. It must extend farther than this--it must
penetrate to every nook and corner of the shop.
Public-domain text, read in full here on John Shaqi.
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