Ending the depression through planned obsolescenceLondon, Bernard
General
Ending the depression through planned obsolescence
London, Bernard
Economic policy; United States -- Economic conditions -- 1918-1945
The situation in which the country now finds itself, in which there is
poverty amidst plenty, is well illustrated by the analogy of a great
giant standing in a pool of fresh water up to his lips, yet crying out
that he is thirsty because he is paralyzed and cannot stoop to drink.
His muscles must be enabled to relax, for him to bend down in order
that he may quench his thirst. So, too, the paralysis which prevents
our economic society from consuming the abundant supplies of raw
materials and manufactured commodities which glut our markets must be
cured before normal conditions can be restored.
Furniture and clothing and other commodities should have a span of
life, just as humans have. When used for their allotted time, they
should be retired, and replaced by fresh merchandise. It should be the
duty of the State as the regulator of business to see that the system
functions smoothly, deciding matters for capital and labor and seeing
that everybody is sufficiently employed. The Government will have the
power to extend the life of articles for a year or two (upon agreed
terms), if they are still useable after their allotted time has expired
and if employment can be maintained at a high peak without their
replacement.
If a machine has been functioning steadily for five years or so, it
can fairly be considered dead—dead to the one who paid his money
for it—because he has had all the use of it during those five years
and it will have paid for its life by its earnings in the five-year
period. Then it should go to the workmen, through the State; its life
can be prolonged if the factories are already busy and there are no
unemployed. But if by its replacement idle workers can be given jobs
and closed factories reopened, then this machine should be destroyed
and new (and probably improved) apparatus produced in its place.
The original span of life of a commodity would be determined by
competent engineers, economists and mathematicians, specialists in
their fields, on behalf of the Government.
In the course of 30 years under this arrangement, most construction and
production would undergo a fundamental change for the better, as old,
dilapidated and obsolete buildings and machines disappeared and new
ones appeared in their place.
Public-domain text, read in full here on John Shaqi.
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