Ending the depression through planned obsolescenceLondon, Bernard
General
Ending the depression through planned obsolescence
London, Bernard
Economic policy; United States -- Economic conditions -- 1918-1945
During this period some manufactured commodities would have been
destroyed and replaced 15 times, others 10 times, still others 5 times,
etc., depending on the span of life allotted to each, in order for it
to earn sufficient for its purpose before it dies. We must work on
the principle of nature, which creates and destroys, and carries the
process of elimination and replacement through the ages. There would
be no overproduction, were this method adopted, for production and
consumption would be regularized and adjusted to each other, and it
would no longer be necessary to send our surplus goods to find outlet
in foreign markets. We would not then, as we do today, have to sell
these goods on credit and later have to beg for our money, which in the
long run foreign nations do not want to repay anyway.
In the description of things under the present organization of society,
we continually make use of a system of weights and measures. Thus, a
commodity is evaluated in terms of size—shape, weight, value, etc.
The weights and measures we use are standardized and regulated by
the Government so that they may not be violated. But, though we may
not realize it, this system is incomplete because in the description
of things it omits consideration of two elements which are equal in
importance to those in everyday use in determining real values. These
are _life_ and _time_, life with respect to the commodity produced, and
time, the period it should last.
If we add the elements of life and time to our measurement of what we
produce, and say that the life of this automobile shall be not more
than 5 years, or the life of this building shall last not more than
25 years, then, with the addition of our customary measurement of
these commodities, we will have a really complete description of them
right from the beginning. And, when capital purchases the automobile
or the building, it will be doing so only for that limited period of
years, after which the remaining value left in the product will revert
to labor, which produced it in the first place, and which thus will
receive its rightful share in the end, even if it did not do so in the
beginning.
Miracles do not happen. They must be planned in order to occur.
Similarly in this time of economic crisis, we must work out our own
salvation.
If we can afford to sink ships, that cost millions of dollars to
construct, merely for the purpose of giving target practice to the
gunner, then surely we can afford to destroy other obsolete and useless
products in order to give work to millions and pull the country out of
the dire catastrophe in which it is now wallowing.
Public-domain text, read in full here on John Shaqi.
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