Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and MoralsSumner, William Graham
General
Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals
Sumner, William Graham
Manners and customs
+23. Process of making folkways.+ Although we may see the process of
making folkways going on all the time, the analysis of the process is
very difficult. It appears as if there was a "mind" in the crowd which
was different from the minds of the individuals which compose it. Indeed
some have adopted such a doctrine. By autosuggestion the stronger minds
produce ideas which when set afloat pass by suggestion from mind to
mind. Acts which are consonant with the ideas are imitated. There is a
give and take between man and man. This process is one of development.
New suggestions come in at point after point. They are carried out. They
combine with what existed already. Every new step increases the number
of points upon which other minds may seize. It seems to be by this
process that great inventions are produced. Knowledge has been won and
extended by it. It seems as if the crowd had a mystic power in it
greater than the sum of the powers of its members. It is sufficient,
however, to explain this, to notice that there is a cooperation and
constant suggestion which is highly productive when it operates in a
crowd, because it draws out latent power, concentrates what would
otherwise be scattered, verifies and corrects what has been taken up,
eliminates error, and constructs by combination. Hence the gain from the
collective operation is fully accounted for, and the theories of
_Voelkerpsychologie_ are to be rejected as superfluous. Out of the
process which has been described have come the folkways during the whole
history of civilization.
The phenomena of suggestion and suggestibility demand some attention
because the members of a group are continually affecting each other by
them, and great mass phenomena very often are to be explained by them.
Public-domain text, read in full here on John Shaqi.
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