But on the other hand, almost any English author—even one that England
herself has little use for—can acquire fame by visiting this country.
Upon his arrival he is interviewed by the newspapers; his picture appears
in the “supplements”; his opinions emblazon the headlines and are
discussed in editorials; and our publishers scramble for the distinction
of bringing out his wares. In this the publishers, primarily commercial,
reveal their business acumen, for they are not unaware of the fact that
the “literary” sections of our newspapers are devoted largely to British
authors and British letters. So firmly has the English superstition taken
hold of our publishers that many of them print their books with English
spelling. The reason for this un-American practice, so they explain, is
that the books may be ready for an English edition without resetting. The
English, however, do not use American spelling at all, though, as a rule,
the American editions of English books are much larger than the English
edition of American books. But the English do not like our spelling;
therefore we gladly arrange matters to their complete satisfaction.
The evidences of the American’s enforced belief in English superiority
are almost numberless. Apartment houses and suburban sub-divisions are
named after English hotels and localities. The belief extends even to the
manufacturers of certain brands of cigarettes which, for sale purposes,
are advertised as English, although it would be difficult to find a
box of them abroad. The American actor, in order to gain distinction,
apes the dress, customs, intonation and accent of Englishmen. His great
ambition is to be mistaken for a Londoner. This pose, however, is not all
snobbery: it is the outcome of an earnest desire to appear superior; and
so long has England insisted upon her superiority that many Americans
have come to adopt it as a cultural fetish.
Hitherto this exalted intellectual guidance has been charitably given us:
never before, as now, has a large fortune been spent to make America pay
handsomely for the adoption of England’s provincialism. I refer to the
_Encyclopædia Britannica_ which, by a colossal campaign of flamboyant
advertising, has been scattered broadcast over every state in the union.
Public-domain text, read in full here on John Shaqi.
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