Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
In spite of the contempt which ancient writers all manifest for these
wine-shops and inns, we remark that men of the senatorial order, like
Cicero, did not scorn at times to stop for a few hours on their
summer journey at some country inn like the “Three Taverns,” in the
neighborhood of Rome, to call for a letter or to write one. This was
the same “Tres Tabernæ” to which the Roman Christians went out to meet
the Apostle Paul, to welcome him with brotherly greetings after the
trials of his Christian Odyssey. We read in the Acts of the Apostles
how great his joy was when he saw them, and how “he thanked God and
took courage.” He had no need, however, of the tavern. The hospitality
of Christian fraternity, which he had praised so beautifully in his
message to the Roman community, now received him with open arms.
The very name “tavern,” which in its Latin original means a small
wooden house built of “tabulæ,” or blocks, indicates the very modest
origins of professional hospitality. And we must distinguish, in the
olden times as in the Middle Ages, between hospitality proper, which
takes the guest in overnight, and the mere charity which refreshes him
with food and drink and sends him on his way.
The original sign of the tavern-keeper is the wreath of ivy with
which Bacchus and his companions are crowned, and which twines around
the Bacchante’s thyrsos staff. As the ivy is evergreen, so is Bacchus
ever young (“juvenis semper”), Shakespeare’s “eternal boy.” As the ivy
winds its closely clinging vine around all things, so Bacchus enmeshes
the senses of men. Thus the custom grew of crowning the wine-jars with
ivy, a custom which Matthias Claudius, in his famous Rhine wine song,
has described thus:--
“Crown with ivy the good full jars
And drink them to the lees.
In all of Europe, my jolly tars,
You’ll find no wines like these.”
Now, whether a good wine really needed the recommendation of the
wreath was a question on which experts were not agreed. In general,
the ancients leaned to the opinion that “good wine needs no
bush”--“Vino vendibili suspensa hedera non opus est.” The French later
expressed the same idea in their proverb, “À bon vin point
d’enseigne”; though La Fontaine seems to have been of a different mind
when he said, “L’enseigne fait la chalandise.” And Shakespeare enters
the controversy in his epilogue to “As You Like It,” when he makes
Rosalind say, “If it be true that good wine needs no bush, ’tis true
that a good play needs no epilogue.” An English humorist, George
Greenfield of Henfield (whoever he may be), is fully of the opinion
that there is no need of the bush: “No, certainly not,” says he; “all
that is wanted is a corkscrew and a clean glass or two.”
Public-domain text, read in full here on John Shaqi.
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