_Propaganda must not be confused with policy._ If at a given moment
the Grand Strategy of the war absolutely requires us to offer a
separate peace to Italy or to make war on Rumania, propaganda must
show this need in its happiest light; if the reverse is required,
propaganda's job does not alter. Policy should not be made by
propagandists and propagandists should have no policy.
_Propaganda must interact with policy._ If at a given moment, the
Grand Strategy has a free choice between recognizing or rejecting a
Danish Government-in-exile, the action which propaganda can use to
best advantage is the better.
_Propaganda must have continuity._ The general principles of
propaganda have to be worked out, and followed. The principle, in
regard to direct war news, may be to tell all, to tell nothing, or to
alter the dosage according to the temper of the people. The choice of
one of these principles is of the gravest importance; it must be done,
or approved, by the President. After the choice is made, sticking to
one principle is the only way to build confidence. Except for details
of naval losses, the British official announcements are prompt and
accurate; the British people generally do not go about in the fear of
hidden catastrophe. The Italian system differs and may be suited to
the temper of the people; the Russian communiques are exactly adapted
to Stalin's concept of the war: the Red soldier is cited for heroism,
in small actions, the Germans are always identified as fascists, the
vast actions of the entire front are passed over in a formal opening
sentence. The German method has its source in Hitler; the
announcements of action are rhetorical, contemptuous, and sometimes
threatening; the oratory which accompanies the official statements
has, for the first time, had a setback, since the destruction of the
Russian Army was announced in the autumn of 1941, but no one has
discovered any serious reaction as a result. The German people have
been conditioned by action; and action has worked with propaganda for
this result. The concentration camp, the death of free inquiry, and
the triumph of Munich have been as potent as Goebbels' lies to prepare
the German people for total war; so that they have not reacted against
Hitler when a prediction has failed or a promise gone sour.
Each of these methods has been consistently followed. Our
propagandists on the home front began with the knowledge that a great
part of the country did not want a war; a rather grim choice was
presented: to frighten the people, or to baby them. The early
waverings about Pearl Harbor reflected the dilemma; the anger roused
by Pearl Harbor gave time to the propagandist to plan ahead. The
result has been some excellent and some fumbling propaganda; but no
principle has yet come to light.
Public-domain text, read in full here on John Shaqi.
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