“I know the biggest brokerage firm in the United States,” he said.
“I trade there myself. They have branches in seventy-eight cities in
the United States and Canada. They do an enormous business. And they
couldn’t very well do it year in and year out if they weren’t strictly
on the level, could they?”
“Certainly not,” I agreed. “Do they trade in the same stocks that are
dealt in on the New York Stock Exchange?”
“Of course; and on the curb and on any other exchange in this country,
or Europe. They deal in wheat, cotton, provisions; anything you
want. They have correspondents everywhere and memberships in all the
exchanges, either in their own name or on the quiet.”
I knew by that time, but I thought I’d lead him on.
“Yes,” I said, “but that does not alter the fact that the orders have
to be executed by somebody, and nobody living can guarantee how the
market will be or how close the ticker’s prices are to the actual
prices on the floor of the Exchange. By the time a man gets the
quotation here and he hands in an order and it’s telegraphed to New
York, some valuable time has gone. I might better go back to New York
and lose my money there in respectable company.”
“I don’t know anything about losing money; our customers don’t acquire
that habit. They make money. We take care of that.”
“Your customers?”
“Well, I take an interest in the firm, and if I can turn some business
their way I do so because they’ve always treated me white and I’ve made
a good deal of money through them. If you wish I’ll introduce you to
the manager.”
“What’s the name of the firm?” I asked him.
He told me. I had heard about them. They ran ads in all the papers,
calling attention to the great profits made by those customers who
followed their inside information on active stocks. That was the firm’s
great specialty. They were not a regular bucket shop, but bucketeers,
alleged brokers who bucketed their orders but nevertheless went through
an elaborate camouflage to convince the world that they were regular
brokers engaged in a legitimate business. They were one of the oldest
of that class firms.
They were the prototype at that time of the same sort of brokers that
went broke this year by the dozen. The general principles and methods
were the same, though the particular devices for fleecing the public
differed somewhat, certain details having been changed when the old
tricks became too well known.
These people used to send out tips to buy or sell a certain
stock--hundreds of telegrams advising the instant purchase of a certain
stock and hundreds recommending other customers to sell the same stock,
on the old racing-tipster plan. Then orders to buy and sell would come
in. The firm would buy and sell, say, a thousand of that stock through
a reputable Stock Exchange firm and get a regular report on it. This
report they would show to any doubting Thomas who was impolite enough
to speak about bucketing customers’ orders.
Public-domain text, read in full here on John Shaqi.
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