The Behavior of Crowds: A Psychological Study — John Shaqi
The Behavior of Crowds: A Psychological StudyMartin, Everett Dean
Science
The Behavior of Crowds: A Psychological Study
Martin, Everett Dean
Crowds
Whether it is temperance, or justice, or greater freedom, moral
excellence or national glory, that we desire--whether we happen to be
conservatives or radicals, reformers or liberals, we must become a cult,
write our philosophy of life in flaming headlines, and sell our cause in
the market. No matter if we meanwhile surrender every value for which we
stand, we must strive to cajole the majority into imagining itself on
our side. For only with the majority with us, whoever we are, can we
live. It is numbers, not values, that count--quantity not quality.
Everybody must "moral-crusade," "agitate," "press-agent," play politics.
Everyone is forced to speak as the crowd, think as the crowd,
understand as the crowd. The tendency is to smother all that is unique,
rare, delicate, secret. If you are to get anywhere in this progressive
age you must be vulgar, you must add to your vulgarity unction. You must
take sides upon dilemmas which are but half true, change the tempo of
your music to ragtime, eat your spiritual food with a knife, drape
yourself in the flag of the dominant party. In other words, you must be
"one hundred per cent" crowd man.
The effect of all this upon the individual is that he is permitted
neither to know nor to belong to himself. He becomes a mere banner
toter. He must hold himself ever in readiness to wiggle-waggle in the
perpetual Simon-says-thumbs-up game which his crowd is playing. He
spends his days playing a part which others have written for him; loses
much of his genuineness and courage, and pampers himself with imitation
virtues and second-hand truths.
Upon the social peace the effect is equally bad. Unnecessary and
meaningless strife is engendered. An idolatry of phrases is enthroned. A
silly game of bullying and deception is carried on among contending
crowds, national, religious, moral, social. The great truths of
patriotism, morality, and religion become hardly more than
caricatures--mere instruments of crowds for putting their rivals on the
defensive, and securing obeisance from the members of the crowd itself,
easily repudiated in the hour of the crowd's victory. The social harmony
is menaced by numerous cliques and parties, ranging in size all the way
from the nation-crowd down to the smallest sect, each setting out like a
band of buccaneers bent upon nothing but its own dominance, and seeking
to justify its piratical conduct by time-worn platitudes.
Public-domain text, read in full here on John Shaqi.
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