"Then he went across to an advertising agency and engaged a page in the
'Great Home Monthly' and a page in the biggest Sunday-school paper in
the world. He asked them the discount for cash, and their special
figures to compare with those of other agencies. They looked at his good
clothes and sized up his talk, which was to the point and no waste
words. They booked his order for four thousand dollars' worth of
advertising--quick, before he changed his mind. He didn't have a dollar.
He told me so.
"He went up to the Cambridge Bible Company--biggest Bible concern in the
world--and asked for cash figures on a quarter of a million Bibles. They
thought he was crazy at first, but they made a figure before he went
away that was less than a third what the same Bible sold for at retail
the world over. They told him they had only half the order on hand. He
said that those would do to start with, and that he would let them know
when to begin delivering. He would send over a check when he wanted the
first lot. They said that settlement on the 1st of each month would do.
He did that all in one day,--he told me so,--and he didn't have a
dollar--not a dollar."
Barrifield paused and looked from one to the other to note the effect of
his statements. The three listeners were waiting eagerly for more.
Livingstone and Van Dorn were watching his lips for the next word to
issue. Perner was gazing into his glass, but there was a slight flush
and a look of deep reflection on his face. Barrifield maintained
silence, and the sense of his importance grew powerfully with each
second. By and by his eyes half closed and drifted vaguely into the
unseen. Livingstone promptly recalled him.
"But go on with the story, old man. What was the next step? It's no fair
play to get us all worked up this way and then go to sleep."
Barrifield chuckled lazily.
"That's all," he said; "the rest is mere detail. Frisby went home and
got up copy for his advertising. He gave the Bible as a premium. It was
a three-dollar Bible; sold at three dollars the world over, and you know
there's not supposed to be much profit in Bibles. Frisby filled up the
pages he had engaged, offering in glowing terms the Bible and the paper
both for two dollars. He got the indorsement of the Rev. Montague Banks,
whose name is familiar to every man, woman, and child between the
oceans, and he sold over _one hundred thousand Bibles during the first
six weeks_! _One hundred thousand! He told me so!_"
Barrifield's voice dropped to an intense whisper as he made this last
statement, and the effect was tremendous. The others stared at him, at
the ceiling, and at each other. They repeated the figures, and added
under their breath various exclamations peculiar to each. Livingstone,
who did not swear except when he pounded his finger or stumbled over a
chair in the dark, only said:
"By gad! old man, by gad!"
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account