The business career in its public relationsShaw, Albert
Philosophy
The business career in its public relations
Shaw, Albert
Business ethics
In all these callings it is demanded not merely that men shall be
subject to the private rules of conduct,--that they must not cheat, or
lie, or steal, or bear false witness, or be bad neighbors or
undesirable citizens,--but in addition and in the most important sense
that they shall be subject to positive ethical standards that relate to
the welfare of the whole community, and that require of them the
exercise of a true public spirit.
The man of public spirit is he who is able at a given moment, under
certain conditions, to set the public welfare before his own.
Furthermore, he is a man who is trained and habituated to that point of
view, so that he is not aware of any pangs of martyrdom or even of any
exercise of self-denial when he is concerning himself about the public
good even to his own momentary inconvenience or disadvantage. Public
spirit is that state or habit of mind which leads a man to care greatly
for the general welfare. It is this ethical quality that to my mind
should be the great aim and object of training.
On its best side, what we term the professional spirit is, then, very
closely related to this commendable quality in men of a right
intellectual and moral development that we call public spirit. The
chief difference lies in this: that whereas all professional men may be
public-spirited in a general sense, each professional man should, in
addition, manifest a special and technical sort of public spirit that
pertains to the nature of his calling. The lawyer should have a
particularly keen regard for the equitable administration of justice.
The doctor should truly care for the physical wholesomeness and
well-being of the community. The clergyman should be alive to those
things that concern the rectitude and purity of life. The journalist
should be willing to make sacrifices for the sake of the enlightenment
of public opinion; and so on. Without either the general or the
technical manifestations of public spirit, in short, the so-called
professional man is a reproach to his guild and a failure in his
neighborhood.
Public-domain text, read in full here on John Shaqi.
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