The business career in its public relationsShaw, Albert
Philosophy
The business career in its public relations
Shaw, Albert
Business ethics
Now, what has all this to do with the moral standards that belong to
the business career as distinguished from the professional life? My
answer must be very clear and very direct if I am to justify so long an
analysis of the ethical characteristics of the professions themselves.
I have merely used the time-honored method of trying to lead you by way
of familiar, admitted points of view to certain points of view that, if
not wholly new, are at least less familiar and less widely recognized.
The whole thesis that I wish to develop is simply this: that however it
may have been in business life in times past and gone, there has been
such a tremendous change in the organization and methods of the
business world and also in the relative importance of the functions of
the business man in the community, that the distinctions which have
hitherto set apart the professional classes have become obsolete for
all practical purposes in many branches and departments of the business
world.
At least, the work of the responsible leaders is no longer to be
regarded as essentially a thing of private concern and free from public
responsibility. If the business world is not characterized, first, by
public spirit and a sense of public duty in general, and, second, by
the special and technical sense of public obligation that pertains to
particular kinds or departments of business activity, then it is
falling short of its best opportunities and evading its providential
tasks. It is for the modern business world to recognize the conditions
that have in the fulness of time given it so great a power and so
dominant a position; and it must not shirk the responsibilities that
belong to it as fully and truly as they belong to any of the
professions.
I hold, then, that the young man of education and opportunity who
proposes to go into a business career enters it not merely with a low
and unworthy standard if his sole motive and object be to acquire
wealth, but he also enters it in disregard of the ideas that fill the
minds of the best modern business leaders. He shows a pitiable lack of
appreciation of the elements that are to constitute real business
success in the period within which his own career must fall.
Public-domain text, read in full here on John Shaqi.
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