The Daily Newspaper: The History of Its Production and DistibutionAnonymous
History
The Daily Newspaper: The History of Its Production and Distibution
Anonymous
Newspapers -- History; Printing
The manner of addressing papers adopted in the WITNESS office is to
print the names and addresses, with the date when the subscriptions
expire, directly on the papers themselves, in red ink. This method has
several disadvantages, but these are counterbalanced by the fact that
when once the name is printed it can never come off, as is the case
when addresses are printed on little slips of colored paper, and then
pasted on. In either method the subscribers' names are first set up
in columns, under their respective post-offices, these offices being
arranged alphabetically for facility of reference. It will be noticed
that the post-office is only printed once, and then in large heavy
type, the subscribers' names following it in the column. Five of these
columns, containing on an average two hundred names, are placed in a
"chase" and locked up. There are altogether in the office some three
hundred and fifty of these chases constantly in use. They have to
be continually revised, at which from two to ten men are constantly
engaged. When the mailing time comes the chase which is to be used
is inked and placed in the mailing machine, which is shown in the
engraving. The machine is worked by the operator's foot. A paper is
put under the hammer, as shown, and the treadle being pressed the name
in the chase beneath is plainly stamped on the paper. Only the first
paper of each parcel has the name of the post-office as well as that
of the subscriber. When all the papers going to one post-office have
been stamped, they are tied in one parcel and that with the name of the
post-office being uppermost, the general address of the whole is known.
When the parcel arrives there it is opened, and the postmaster makes
the further distribution.
[Illustration: ADDRESSING MACHINE.]
Those who read this account will understand how it is that sometimes
papers go astray. It would be wonderful if, out of nearly a hundred
thousand names always in type at the WITNESS office, while changes are
constantly being made in the lists, there were not some mistakes, and
it is creditable to the system adopted by newspaper publishers that the
number is comparatively so small.
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