The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
No wonder, then, that a sign was considered an heirloom, and descended
from father to son, like the coat of arms of the nobility, which was the
case with the Brazen Serpent, the sign of Reynold Wolfe. “His trade was
continued a good while after his demise by his wife Joan, who made her
will the 1st of July 1574, whereby she desires to be buried near her
husband, in St Faith’s Church, and bequeathed to her son, Robert Wolfe,
the chapel-house, [their printing-office,] the Brazen Serpent, and all
the prints, letters, furniture,” etc.--DIBDIN’S _Typ. Ant._, vol. iv. p.
6.
As we observed above, directly signboards were generally adopted,
quaintness became one of the desiderata, and costliness another. This
last could be obtained by the quality of the picture, but, for two
reasons, was not much aimed at--firstly, because good artists were
scarce in those days; and even had they obtained a good picture, the
ignorant crowd that daily passed underneath the sign would, in all
probability, have thought the harsh and glaring daub a finer production
of art than a Holy Virgin by Rafaelle himself. The other reason was the
instability of such a work, exposed to sun, wind, rain, frost, and the
nightly attacks of revellers and roisters. Greater care, therefore, was
bestowed upon the ornamentation of the ironwork by which it was
suspended; and this was perfectly in keeping with the taste of the
times, when even the simplest lock or hinges could not be launched into
the world without its scrolls and strapwork.
The signs then were suspended from an iron bar, fixed either in the wall
of the house, or in a post or obelisk standing in front of it; in both
cases the ironwork was shaped and ornamented with that taste so
conspicuous in the metal-work of the Renaissance period, of which many
churches, and other buildings of that period, still bear witness. In
provincial towns and villages, where there was sufficient room in the
streets, the sign was generally suspended from a kind of small triumphal
arch, standing out in the road, partly wood, partly iron, and ornamented
with all that carving, gilding, and colouring could bestow upon it,
(_see_ description of White-Hart Inn at Scole.) Some of the designs of
this class of ironwork have come down to us in the works of the old
masters, and are indeed exquisite.
Painted signs then, suspended in the way we have just pointed out, were
more common than those of any other kind; yet not a few shops simply
suspended at their doors some prominent article in their trade, which
custom has outlived the more elegant signboards, and may be daily
witnessed in our streets, where the ironmonger’s frying-pan, or
dust-pan, the hardware-dealer’s teapot, the grocer’s tea-canister, the
shoemaker’s last or clog, with the Golden Boot, and many similar
objects, bear witness to this old custom.
Public-domain text, read in full here on John Shaqi.
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