The History of Signboards, from the Earliest times to the Present Day — John Shaqi
The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
After the great fire of 1666, many of the houses that were rebuilt,
instead of the former wooden signboards projecting in the streets,
adopted signs carved in stone, and generally painted or gilt, let into
the front of the house, beneath the first floor windows. Many of these
signs are still to be seen, and will be noticed in their respective
places. But in those streets not visited by the fire, things continued
on the old footing, each shopkeeper being fired with a noble ambition to
project his sign a few inches farther than his neighbour. The
consequence was that, what with the narrow streets, the penthouses, and
the signboards, the air and light of the heavens were well-nigh
intercepted from the luckless wayfarers through the streets of London.
We can picture to ourselves the unfortunate plumed, feathered, silken
gallant of the period walking, in his low shoes and silk stockings,
through the ill-paved dirty streets, on a stormy November day, when the
honours were equally divided between fog, sleet, snow, and rain, (and no
umbrellas, be it remembered,) with flower-pots blown from the
penthouses, spouts sending down shower-baths from almost every house,
and the streaming signs swinging overhead on their rusty, creaking
hinges. Certainly the evil was great, and demanded that redress which
Charles II. gave in the seventh year of his reign, when a new Act
“ordered that in all the streets no signboard shall hang across, but
that the sign shall be fixed against the balconies, or some convenient
part of the side of the house.”
The Parisians, also, were suffering from the same enormities; everything
was of Brobdignagian proportions. “J’ai vu,” says an essayist of the
middle of the seventeenth century, “suspendu aux boutiques des volants
de six pieds de hauteur, des perles grosses comme des tonneaux, des
plumes qui allaient au troisième étage.”[25] There, also, the scalpel of
the law was at last applied to the evil; for, in 1669, a royal order was
issued to prohibit these monstrous signs, and the practice of advancing
them too far into the streets, “which made the thoroughfares close in
the daytime, and prevented the lights of the lamps from spreading
properly at night.”
[Illustration: PLATE II.
BUSH.
(MS. of the 14th century.)
BUSH.
(Bayeux tapestry, 11th cent.)
CROSS.
(Luttrell Psalter, 11th century.)
ALE-POLE.
(Picture of Wouwverman, 17th cent.)
BLACK JACK AND PEWTER PLATTER.
(Print by Schavelin, 1480.)
NAG’S HEAD.
(Cheapside. 1640.)
BUSH.
(MS. of the 15th cent.)]
Still, with all their faults, the signs had some advantages for the
wayfarer; even their dissonant creaking, according to the old weather
proverb, was not without its use:--
“But when the swinging signs your ears offend
With creaking noise, then rainy floods impend.”
GAY’S _Trivia_, canto i.
Public-domain text, read in full here on John Shaqi.
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