The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
“It would be useless to enumerate the gross blunders committed in this
point by almost every branch of trade. I shall therefore confine myself
chiefly to the numerous fraternity of publicans, whose extravagance in
this affair calls aloud for reprehension and restraint. Their modest
ancestors were contented with a plain Bough stuck up before their doors,
whence arose the wise proverb, ‘Good Wine needs no Bush;’ but how have
they since deviated from their ancient simplicity! They have ransacked
earth, air, and seas, called down sun, moon, and stars to their
assistance, and exhibited all the monsters that ever teemed from
fantastic imagination. Their Hogs in Armour, their Blue Boars, Black
Bears, Green Dragons, and Golden Lions, have already been sufficiently
exposed by your brother essay-writers:--
‘Sus horridus, atraque Tigris,
Squamosusque Draco, et fulva cervice Leæna.
VIRGIL.
‘With foamy tusks to seem a bristly boar,
Or imitate the lion’s angry roar;
Or kiss a dragon, or a tiger stare.’--DRYDEN.
“It is no wonder that these gentlemen who indulged themselves in such
unwarrantable liberties, should have so little regard to the choice of
signs adapted to their mystery. There can be no objection made to the
Bunch of Grapes, the Rummer, or the Tuns; but would not any one inquire
for a hosier at the Leg, or for a locksmith at the Cross Keys? and who
would expect anything but water to be sold at the Fountain? The
Turkshead may fairly intimate that a seraglio is kept within; the Rose
may be strained to some propriety of meaning, as the business transacted
there may be said to be done ‘under the rose;’ but why must the Angel,
the Lamb, and the Mitre be the designations of the seats of drunkenness
or prostitution?
“Some regard should likewise be paid by tradesmen to their situation;
or, in other words, to the propriety of the place; and in this, too,
the publicans are notoriously faulty. The King’s Arms, and the Star and
Garter, are aptly enough placed at the court end of the town, and in the
neighbourhood of the royal palace; Shakespeare’s Head takes his station
by one playhouse, and Ben Jonson’s by the other; Hell is a public-house
adjoining to Westminster Hall, as the Devil Tavern is to the lawyers’
quarter in the Temple: but what has the Crown to do by the ’Change, or
the Gun, the Ship, or the Anchor anywhere but at Tower Hill, at Wapping,
or Deptford?
Public-domain text, read in full here on John Shaqi.
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