The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
Had the signs murdered only the king’s English, it might have been
forgiven; but even the lives of his majesty’s subjects were not secure
from them; for, leaving alone the complaints raised about their
preventing the circulation of fresh air, a more serious charge was
brought against them in 1718, when a sign in Bride’s Lane, Fleet Street,
by its weight dragged down the front of the house, and in its fall
killed two young ladies, the king’s jeweller, and a cobbler. A
commission of inquiry into the nuisance was appointed; but, like most
commissions and committees, they talked a great deal and had some
dinners; in the meantime the public interest and excitement abated, and
matters remained as they were.
In the year 1762 considerable attention was directed to signboards by
Bonnell Thornton, a clever wag, who, to burlesque the exhibitions of the
Society of Artists, got up an Exhibition of Signboards. In a preliminary
advertisement, and in his published catalogue, he described it as the
“EXHIBITION OF THE SOCIETY OF SIGN-PAINTERS of all the curious signs to
be met with in town or country, together with such original designs as
might be transmitted to them, as specimens of the native genius of the
nation.” Hogarth, who understood a joke as well as any man in England,
entered into the spirit of the humour, was on the _hanging committee_,
and added a few touches to heighten the absurdity. The whole affair
proved a great success.[37]
This comical exhibition was the greatest glory to which signboards were
permitted to attain, as not more than four years after they had a fall
from which they never recovered. Education had now so generally spread,
that the majority of the people could read sufficiently well to decipher
a name and a number. The continual exhibition of pictures in the streets
and thoroughfares consequently became useless; the information they
conveyed could be imparted in a more convenient and simple manner,
whilst their evils could be avoided. The strong feeling of corporations,
too, had set in steadily against signboards, and henceforth they were
doomed.
Paris, this time, set the example: by an act of September 17, 1761, M.
de Sartines, Lieutenant de Police, ordered that, in a month’s time from
the publication of the act, all signboards in Paris and its suburbs were
to be fixed against the walls of the houses, and not to project more
than four inches, including the border, frame, or other
ornaments;--also, all the signposts and sign irons were to be removed
from the streets and thoroughfares, and the passage cleared.
Public-domain text, read in full here on John Shaqi.
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