The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
It is also probable that, at a later period at all events, the various
artificers of Rome had their tools as the sign of their house, to
indicate their profession. We find that they sculptured them on their
tombs in the catacombs, and may safely conclude that they would do the
same on their houses in the land of the living. Thus on the tomb of
Diogenes, the grave-digger, there is a pick-axe and a lamp; Bauto and
Maxima have the tools of carpenters, a saw, an adze, and a chisel;
Veneria, a tire-woman, has a mirror and a comb:--then there are others
who have wool-combers’ implements; a physician, who has a cupping-glass;
a poulterer, a case of poultry; a surveyor, a measuring rule; a baker, a
bushel, a millstone, and ears of corn; in fact, almost every trade had
its symbolic implements. Even that cockney custom of punning on the
name, so common on signboards, finds its precedent in those mansions of
the dead. Owing to this fancy, the grave of Dracontius bore a dragon;
Onager, a wild ass; Umbricius, a shady tree; Leo, a lion; Doleus,
father and son, two casks; Herbacia, two baskets of herbs; and Porcula,
a pig. Now it seems most probable that, since these emblems were used to
indicate where a baker, a carpenter, or a tire-woman was buried, they
would adopt similar symbols above ground, to acquaint the public where a
baker, a carpenter, or a tire-woman lived.
We may thus conclude that our forefathers adopted the signboard from the
Romans; and though at first there were certainly not so many shops as to
require a picture for distinction,--as the open shop-front did not
necessitate any emblem to indicate the trade carried on within,--yet the
inns by the road-side, and in the towns, would undoubtedly have them.
There was the Roman bush of evergreens to indicate the sale of wine;[10]
and certain devices would doubtless be adopted to attract the attention
of the different classes of wayfarers, as the Cross for the Christian
customer,[11] and the Sun or the Moon for the pagan. Then we find
various emblems, or standards, to court respectively the custom of the
Saxon, the Dane, or the Briton. He that desired the patronage of
soldiers might put up some weapon; or, if he sought his customers among
the more quiet artificers, there were the various implements of trade
with which he could appeal to the different mechanics that frequented
his neighbourhood.
Public-domain text, read in full here on John Shaqi.
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