The warning flash crossed similar warnings from New Orleans, Reno,
Milwaukee, and the Borough of Queens, with a particularly hysterical
note injected by Los Angeles, where the populace had proved most
susceptible to the bogus agents. The news of a national ring of
confidence artists, capitalizing on people's desire for Matter
Repositors, ran in all papers, of course. The editors as yet hadn't the
faintest idea that they were printing carefully engineered publicity.
Before he even got his space contracts lined up, Jerry had accomplished
quite a feat. He had fixed things so that, if the Ambassador from Outer
Space himself had changed his mind, and imported a cargo of genuine
Matter Repositors, he would have had some trouble convincing people he
wasn't a crook.
In a record two weeks, the campaign proper was ready to roll. It was
long on white space, and the copy was so short that, after glancing
at it a few times, you found that you had involuntarily committed it
to memory. In the center of blank pages in all major metropolitan
newspapers appeared a small want-ad, stating that the Consumers Fact
Finding Board had deposited with a New York bank the sum of one million
dollars in cash, _after taxes_, which would be paid to any person,
terrestrial or extraterrestrial, who could produce a Matter Repositor
capable of repositing an object weighing two pounds a distance of ten
feet.
The offer was repeated daily for a month, and from the second day
forward, there was a large, red overprint, looking like a crayon
scrawl, which said, "No Takers to Date who Can Deliver the Goods!"
The idea was pounded into the public mind by carcards, billboards,
direct mail, and annoying telephone solicitors, who got subscribers
out of bathtub and bed to ask them whether they had a Matter Repositor
around the house they wanted to sell for a million dollars. Skywriters
by day and illuminated blimps by night made sure the literate could not
escape the message. Radio and TV singing and cartoon commercials took
care of the illiterate.
No conclusions were drawn in the copy. Each "prospect" was left with
the comfortable feeling that his own superior intellect and powers of
deduction had supplied the answer. No Matter Repositor turned up for
sale, so everyone was sure there was no such thing. The whole campaign,
like other advertising campaigns before it, depended on what people
failed to consider. They neglected to realize that a million dollars
would be a joke to the owner of a Matter Repositor, who could reposit
all the wealth on Earth, including the million in the New York bank,
but would have no use for money, since he could reposit usable goods.
The magic phrase "a million dollars" was a worldwide symbol for all
desirable material things. It would have been almost heresy to reflect
that even that much cash had no actual value.
* * * * *
Public-domain text, read in full here on John Shaqi.
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