By the time the campaign debunking the Matter Repositor was ready
to die a natural death, Jerry had started an organization of Earth
businessmen, spearheaded by the Restaurant and Hotel Associations, and
the transportation interests, to promote Earth as a primitive planet.
The primitive aspects of Earth, Jerry predicted, would exert a powerful
appeal on the citizens of the Federated Planets, who must be pretty
bored with civilization, and badly in need of a vacation from too much
perfection.
This organization was not composed of dummies, by any means, but the
businessmen joined up with a vague idea that their hostelries were to
be way-stations, that they were going to promote sightseeing tours to
places they themselves would call primitive, that the human exhibits
would consist of blanketed Navajos, Chinese coolies, hula girls, Voodoo
dancers, and Eskimos.
Jerry filled the biggest convention hall in Chicago, and, at the climax
of the proceedings, dramatically drew back a velvet curtain, unveiling
a huge painting of the symbol of the campaign--a masked bandit, wearing
a slouch hat, clutching in a greedy hand a fat bag marked with a dollar
sign. Below was blazoned the tasteful slogan, "Let the People of Earth
Gyp You!"
A chorus of outrage echoed in the rafters. It hadn't occurred to the
members that primitive exhibit A would be themselves; to wit, the genus
Earth businessman; sub-species, go-getter. Jerry emerged from the
resulting argument somewhat battered, but with what any experienced
advertising man would recognize as a victory. His copy was to run in
five per cent of the space, keyed. Now all he had to do was prove in
dollars and cents that he knew more about mass sales psychology than
his clients, which was, of course, a cinch.
In spite of translation into a more civilized language, Jerry's five
per cent of the space out-pulled the tamer ninety-five per cent by
better than ten to one. Thereafter, his clients swallowed their pride,
voted him a free hand, and contented themselves with raking in the
shekels from a steady stream of handsome and rich extraterrestrial
tourists.
* * * * *
After Jerry's tourist promotion had been running two years, the U.S.
Post Office broke down and printed an issue of three-cent stamps
commemorating the influx, showing the goddess Terra with welcoming arms
open to the starred heavens. Jerry Jergins, the second advertising man
in history to achieve the distinction of having Uncle Sam plug his
product on a stamp, thereby entered the most select circles of his
chosen profession.
Public-domain text, read in full here on John Shaqi.
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