The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
Allied to this faculty is another which bears the very inadequate name
of Destructiveness, which expresses itself in the direction of breaking
down barriers, pushing aside obstacles, making headway; pushing to the
front; holding one's own; etc. It is the quality of the man who makes
his own paths and builds up his own trade. It is the "pioneer" faculty
of the mind which clears away the ground, lays foundations and builds
the first log-cabin.
Then comes Continuity, the faculty which is well-defined as
"stick-to-itiveness," which enables one to stick to his task until it is
finished. This faculty gives stability and staying qualities, and
enables a man to _finish_ well. The lack of this quality often
neutralizes the work of other good faculties, causing the person to
"let go" too soon, and to thus lose the fruits of his labors.
Finally, comes the faculty of Firmness, which gives to one the quality
of tenacity, perseverance, fixity, decision and stability, accompanied
by a certain "stubborn tendency" which holds the other faculties
together. A certain amount of this quality of "jackass courage" is
needed in the mental make up of a Salesman. If a person is 'set' to a
certain extent it enables him to maintain his position without the
constant wear and tear upon his will that is met with by those lacking
it. This faculty prevents one from being "sidetracked," and enables him
to "put his hand to the plow and look not backward." It holds the chisel
of the will up against the metal of circumstances until the work is
accomplished. It enables one to be like the rock against which
harmlessly beat the waves of opposition and competition. It enables one
to see his object, and then to march straight to it.
IX. _Secretiveness._ We mention this quality, not because it is one
which plays such an important part in the world of Salesmanship, but
because the tendency of the average Salesman is to talk too freely
regarding matters which should be kept to himself. This failing on the
part of the Salesman is due to the free expression which his work
necessitates. He should remember, however, that many a good plan has
miscarried by reason of the tendency of the Salesman to "blab," or to
"give away" his hopes, plans and expectations. The Salesman should think
thrice before speaking regarding any matter of office or personal
policy, plans, methods, or other things which he would not like his
competitors to know. It is a safe rule, laid down by a very successful
business man, that one should "Never speak of anything that he is not
desirous of his principal competitor hearing--for hear it he will if one
speaks of it." The world is full of the "little birds" who delight in
carrying tales--the "walls have ears" with microphone, wireless
telegraphic attachments. Be a diplomat in matters of the kind to which
we have referred. A little thought should convince that if you
_yourself_ do not respect your own secrets, you can not expect others
to do so.
Public-domain text, read in full here on John Shaqi.
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