The Romance of the London DirectoryBardsley, Charles Wareing Endell
History
The Romance of the London Directory
Bardsley, Charles Wareing Endell
Names, English -- England -- London; Names, Personal -- England -- London
“I’m amused at the signs
As I pass through the town,
To see the odd mixture,—
A ‘Magpie and Crown,’
The ‘Whale and the Crow,’
The ‘Razor and Hen,’
The ‘Leg and Seven Stars,’
The ‘Scissors and Pen,’
The ‘Axe and the Bottle,’
The ‘Tun and the Lute,’
The ‘Eagle and Child,’
The ‘Shovel and Boot.’”
These double signs were very common, and are easily explained.
Now-a-days a man who has taken the goodwill of a well-established shop
paints over the door “Snooks, late Jopson, Chemist.” The apprentice in
old days added his own badge to that of his late master, and the
signboard displayed perhaps the “Mermaid and Gridiron,” or the “Leg and
Crow,” the old sign being linked to the new.
The reader may think I have dwelt somewhat long upon this matter; but I
am writing about localization, and these signboards in their day were the
only means of identifying the London tradesman. Names and numbers were
practically useless. How small a proportion of the London population
could read even two hundred years ago! Mr. Baxter might have “Baxter” in
the largest gilt characters over his front; he might further add that he
made and sold that newly-discovered luxury tobacco on the counter
within,—but how many of the passers-by would be any the wiser! But if he
had a large swinging board at the end of a pole, facing the wayfarers,
with a huge Turk’s head with a pipe in its mouth, there was none but
could tell his occupation. Sometimes the real article was exhibited.
The hosier would dangle a pair of stockings from his pole. Thus it was
that every shopkeeper was known by his sign. The housewife would send
little Tom to the “Cock,” or the “Three Cranes,” or the “Ark,” or the
“Hand-in-hand” for her little domestic wants, where now she would bid him
run to “Tomkins’,” or “Sawyer’s,” or “Robinson’s.” In course of time the
sign did not always harmonize with the articles sold within, but it was
quite enough for the neighbours dwelling around. What an array of
creaking posts and grotesque frames must there not have been along the
leading thoroughfares, such as Cheapside, and old London Bridge! and
leaving out the question of discomfort, and the perils of a broken head
if you drove on a coach, what a picturesque scene it must have been!
Public-domain text, read in full here on John Shaqi.
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