The Land Clearing Special of Georgia, a recent enterprise of the State College of Agriculture, was preceded by an advertising campaign designed to make the Land Clearing Demonstration the big event of the season in each stopping place. In addition to the usual methods of newspaper publicity, posters, and letters, twenty automobiles carrying signs announcing the demonstration, visited the rural districts for a week preceding the event. Telephone owners were called up on the telephone and invited, and arrangements were made to have factory and train whistles blow when the demonstrations were about to start. Information about this plan was widely spread. ASSIGNMENTS OF ADVANCE WORK FOR LOCAL COMMITTEES With time for only a day or part of a day’s stop in a town the advance agent has little opportunity to explain fully to the co-operating committee all the details of advance preparation expected of its members. To meet this situation, the directors of the Pennsylvania Food Conservation Train with the co-operation of the present writer prepared and multigraphed a set of instructions for local committees. The agent distributed copies of these instructions to the members of the executive committee in each town during the meeting that was held on the day of his visit. Not all of these directions were suited to every community visited, and frequently suggestions from the local committee were added or substituted. This set of assignments is quoted in full below. The features of the assignments especially worth noting are: 1. That written instructions or suggestions in addition to the agent’s personal explanation leave less to chance in getting the plans carried out. 2. That the directions are exceedingly simple and flexible. 3. That each separate assignment was printed on a separate sheet so that it could be placed in the hands of the person who was to carry it out. EXPLANATORY STATEMENT FOR LOCAL CO-OPERATING COMMITTEES REGARDING THE PENNSYLVANIA FOOD CONSERVATION TRAIN Food Conservation Train Coming to ... On ... Quota of Attendance ... You know the old saying, “If you want to get a thing done, do it yourself.” But there is a new one that is much more appropriate in wartime when we should all be working together to win: “If you want to get people interested, give them something to do to help.” There is something for everybody to do to make the Food Conservation Train a success. =Dividing the Work.= The following list of assignments should be divided among as many dependable people as you can find. Try some new people who have not had a chance to help before. Each assignment is described on a separate sheet, a copy of which may be given to the person taking the assignment. If necessary, one person may take several assignments. =Assignments= =Name of committee chairman= 1. Reception committee. 2. Newspapers. 3. Advertising. 4. Attendance of special groups. 5. Churches. 6. Schools.