In 1833 the business was taken over by Lawrence Johnson and George E. Smith. Johnson was able, enterprising, and energetic, and introduced new vigor into the conduct of the concern. Contemporaneously with Jedediah Howe he introduced stereotyping into Philadelphia. Smith retired in 1845 and Johnson took in as partners Thomas MacKellar, John F. Smith, and Richard Smith, young men who had grown up in the business and were thoroughly interested in it and devoted to it. The firm continued to prosper greatly. Johnson died in 1860, but his partners took in Peter A. Jordan, changing the firm name to MacKellar, Smiths & Jordan. By this time the house had acquired a great reputation and a leading position among American type founders. Mr. Johnson died in 1884 and the next year the firm was still further increased by the addition of William B. MacKellar, G. Frederick Jordan and Carl F. Huch. The firm name was again changed to The MacKellar, Smiths & Jordan Company. During all this time, however, the house was known among printers as the Johnson Type Foundry. For many years it had acquired great distinction for its diligence in electrotyping foreign designs as well as in originating new faces for ornamental types and borders. The fashion of the time for typographical decoration was largely developed by the publication of a house organ called the “Typographic Advertiser,” a quarterly journal, edited by Thomas MacKellar, which contained a fund of matter of interest to printers and a vast quantity of fanciful borders and other material now out of fashion. In 1892, when the American Type Founders Company was organized by the consolidation of some twenty foundries, the MacKellar, Smiths & Jordan Company entered the combination and became the Philadelphia branch. Now that we have told the story of this great house in detail, we may go back to consider some more of the early firms. The success of Binney & Ronaldson was due to a combination of personal qualities and favorable conditions. The increase of printed matter was very great. Americans have always been a newspaper-loving people, and after the independence of the colonies the founding of new newspapers went on apace. It must not be forgotten that all printing in the early days of the last century was done with foundry type, hand set. The demand for type, therefore, was not only large, but was increasing. Up to the outbreak of the war of 1812 the few type foundries in America were regularly from three to four months behind their orders, so greatly did demand outrun production. Under such circumstances Binney & Ronaldson could not have the field to themselves. In 1805 we find Samuel Sower & Company at work at Baltimore. Sower belonged to the family of Christopher Sauer, and used the material of the old firm with additions. He made some fonts of roman and italic and appears to have made a specialty of small type faces such as diamond (4½-point), brilliant (4-point), and excelsior (3-point).