Human, All-Too-Human: A Book for Free Spirits, Part 2
Nietzsche · en
MORE REVERENCE FOR THEM THAT KNOW.—In the competition of production and
sale the public is made judge of the product. But the public has no
special knowledge, and judges by the appearance of the wares. In
consequence, the art of appearance (and perhaps the taste for it) must
increase under the dominance of competition, while on the other hand the
quality of every product must deteriorate. The result will be—so far as
reason does not fall in value—that one day an end will be put to that
competition, and a new principle will win the day. Only the master of the
craft should pronounce a verdict on the work, and the public should be
dependent on the belief in the personality of the judge and his honesty.
Accordingly, no anonymous work! At least an expert should be there as
guarantor and pledge his name if the name of the creator is lacking or is
unknown. The cheapness of an article is for the layman another kind of
illusion and deceit, since only durability can decide that a thing is
cheap and to what an extent. But it is difficult, and for a layman
impossible, to judge of its durability.—Hence that which produces an
effect on the eye and costs little at present gains the advantage—this
being naturally machine-made work. Again, machinery—that is to say, the
cause of the greatest rapidity and facility in production—favours the most
saleable kind of article. Otherwise it involves no tangible profit; it
would be too little used and too often stand idle. But as to what is most
saleable, the public, as above said, decides: it must be the most
exchangeable—in other words, the thing that appears good and also appears
cheap. Thus in the domain of labour our motto must also hold good: “More
respect for them that know!”
281.
THE DANGER OF KINGS.—Democracy has it in its power, without any violent
means, and only by a lawful pressure steadily exerted, to make kingship
and emperorship hollow, until only a zero remains, perhaps with the
significance of every zero in that, while nothing in itself, it multiplies
a number tenfold if placed on the right side. Kingship and emperorship
would remain a gorgeous ornament upon the simple and appropriate dress of
democracy, a beautiful superfluity that democracy allows itself, a relic
of all the historically venerable, primitive ornaments, nay the symbol of
history itself, and in this unique position a highly effective thing if,
as above said, it does not stand alone, but is put on the right side.—In
order to avoid the danger of this nullification, kings hold by their teeth
to their dignity as war-lords. To this end they need wars, or in other
words exceptional circumstances, in which that slow, lawful pressure of
the democratic forces is relaxed.
282.